Sunday, October 24, 2010
Oct 20, 2010 -
Something subtle yet profound happened in the world of Internet marketing when YouTube became the second most popular search engine. This shift signaled the fact that user-generated content – social media content – had unequivocally and officially become a search engine marketing tool.
Wikipedia defines search engine marketing as, “a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising and paid inclusion.” For the purposes of this article, we’ll be focusing in on search engine optimization.
You may not appreciate the culture of social media, but numbers don’t lie. It simply cannot be denied that being actively engaged on social networks and in social media communities boosts a brands’ search engine ranking – and, in some cases, does so dramatically. That fact alone earns social media engagement a spot at the top of your to-do list.
Article continues at: Open Forum
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Quote of the Day:
"I will venture to assert that no combination of designing men under heaven will be capable of making a government unpopular which is in its principles a wise and good one, and vigorous in its operations." --Alexander Hamilton, speech to the New York Ratifying Convention, 1788