Tuesday, March 27, 2007

Yahoo Races Past Google on Mobile Search

Yahoo has introduced a new internet search system for mobile phone users that delivers locally relevant answers, a move that vaults it ahead of what rival Google now offers. Starting in the US, with international markets to follow later this year, the Sunnyvale, California-based company said it planned to take advantage of the inherently local nature of many web searches performed on phones. “We are now putting search on every mobile phone that has a browser,” said Marco Boerries, senior vice-president of Yahoo’s Connected Life business unit. “We are delivering the results consumers want with just one search, not a list of web links.”

Yahoo, which has been playing to catch up to Google in computer web search, has been making strides in recent months to overtake its rival in the fast emerging mobile web market. As networks grow faster and most handsets now come with web browsers, internet companies are moving aggressively to bring search, email, mapping and other familiar online services to phones. The mobile web promises to offer a handier way than bulky computers for many consumers to connect to the internet. OneSearch, as Yahoo calls its mobile phone service, differs from how computer web search delivers raw sets of links. Instead Yahoo serves up a list of actual information, such as news headlines, images from Yahoo’s Flickr photos site, business listings, local weather and links to other websites. more.. link to news article

No comments: