Monday, April 06, 2009
Excerpts from the following article:
From the Editor
By Ina Steiner
April 05, 2009
As more of our readers branch out from eBay to set up shop on their own sites and other venues, I traveled to New York last month to attend the Search Engine Strategies (SES) conference, looking for the latest search engine marketing techniques designed to increase traffic and sales. While larger companies have scaled back on travel budgets, the SES conference was crowded with plenty of attendees, emphasizing the importance of search in building a successful online retail presence.
The Facebook booth got a lot of attention at SES, but it was there to pitch its advertising service. It uses all that information you share with it to offer advertisers an extremely targeted way to reach its users. CEO Mark Zuckerberg said 2009 was the year to get serious, according to one of the Facebookers, and I'd expect to see more ads on Facebook based on the attendees' level of interest. Interested? You can check out Facebook's advertising program on this page.
Google was previewing its new AdWords interface, and Searchapalooza showcased some innovative search engines. Here's a link to a blog post with my initial thoughts about the conference at the end of day one. And here's a link to a roundup of the podcast interviews I conducted at the show.
The real buzzword of the conference was Twitter, the real-time social networking site that has seen a meteoric rise in users over past several months. Marketing evangelist Guy Kawasaki set the tone in his keynote address, saying, "Nobodies are the new somebodies," and calling the Twitter phenomenon the Democratization of Power - "No matter who you are, you get 140 characters."
It's a numbers game, he said, and he encouraged Twitter users to get as many followers as possible.
Guy was signing copies of his book, "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition," and he agreed to let me give away a copy to an AuctionBytes reader. Guy's blog is very popular because he's written some excellent essays for technology startups and entrepreneurs, and the book includes some of these gems.
See the entire article at: AuctionBytes
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