The Challenge of Attracting Shoppers to Your Online Store
By Jeff Gawronski
AuctionBytes.com
February 21, 2010
I have a retail website, but where are all the customers?
For online merchants that have made the leap from eBay, Amazon, Etsy and other marketplaces to having their own online storefront, the potential can seem limitless. And it is! Whether you make the world your marketplace or you decide to focus on domestic customers, having your own online retail store is exciting. By having your own store, your business feels real, and you've turned a major entrepreneurial corner. You may still sell your products on other sites, but with your own web site comes a pride of ownership, business cards, and customers who come specifically to browse and shop for your stuff.
But once the opening day excitement of a new store dwindles, almost all independent online merchants ask the same questions. Where are all the visitors? Customers? Shoppers?
See entire article at: AuctionBytes
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Quote of the Day:
"Citizens by birth or choice of a common country, that country has a right to concentrate your affections. The name of American, which belongs to you, in your national capacity, must always exalt the just pride of Patriotism, more than any appellation derived from local discriminations." --George Washington, Farewell Address, 1796
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