The Ten Secrets of Selling Online

The Ten Secrets of Selling Online
by Paul Graham

We're often asked, what is the secret of selling online? We're happy to tell you. We make tools that help you sell online. So we don't want these secrets to stay secret. We want you to succeed.

We've been working on Internet commerce since July 1995, so we have seen almost the entire history of this industry. We have seen what works, and what doesn't. This page is a brief guide to what works.

As examples, I am going to include links to good and bad Web sites. So note that the opinions expressed here are my own, and not necessarily those of Yahoo!.

1. Work Works

2. Choose the Right Niche

3. High Production Values

4. Make Your Site Easy

5. Be Real

6. Emphasize Service

7. Promote Your Site

8. Lower Your Prices

9. Change Your Site

10. Patience

Copyright © 1999 Paul Graham. Feel free to reproduce any of this text on your own Web site, so long as you reproduce it verbatim, and include this message. For any other use, please contact the author. Yahoo! and Yahoo! Store are trademarks of Yahoo! Inc. All other trademarks are the property of their respective owners.

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